Landing Page Basics

Whether you know it or not, your website has a landing page. What's a landing page, you ask? They are the pages you send people to; in other words, the pages people "land on" when you click on a link. For example, you say, “Visit our web site to learn more.” This call-to-action sens someone to a page that prompts them to do something else. Is this landing page your home age? An order form? or something else all together?

When thinking about landing pages, keep in mind that the company home page is not always the best landing page. If the visitor wants to learn more about you, the most likely aren't going to find that information on the home page. If they've got to go clicking around to find relevant information, you're hindering your chances of that visitor becoming a customer.

Getting your audience to find your website is one thing; keeping them there, and getting results is another. A visitor has already expressed interest in your site. Your landing page's job is to keep them there so you can complete the sale. To do this, it is best to have a landing page that is targeted for the person you have prompted to visit. Each landing page should make it as easy as possible to get the information they need, and to follow your call to action. If a link is located in an email where the goal is to entice to recipient to sign up for your newsletter, you should have a landing page with the newsletter sign up form "front and center." If your goal is to have them make a purchase, you'd want the product, features and benefits, and an order form on the landing page. There's no need to bother the visitor with an about us page, or location information. Landing pages can also have great benefits to your paid search campaigns, for the same reasons.

There are many ways to design landing pages, and many techniques can result in success. It's important to do your research before designing one because a successful landing page can make all the difference when it come to the bottom line.

The Beauty of E-Commerce Websites

E-Commerce internet solutions have proved very important in the world of business today. The internet is now a thriving industry. Increasingly people are learning to utilize the internet for their day to day needs. Here e-commerce websites take a front seat, moving out to the millions of people looking for your kind of product or services online.

Whether you already have a business or initiating a new one, whether the volume of your business is large or small, you can always generate profit by displaying your products or services online, thereby gaining a huge amount of viewer exposure. In a nutshell, just about any selling/buying business can benefit from an e-commerce site.

In an e-commerce website all you need to have is a top-notch website design that looks equally capable as your competitor, Search Engine Optimization to rank your website with your other competitors, and the annual hosting fees. Consulting with a web development company that specializes in E-Commerce can be very helpful. A technically sound, interactive, smooth functioning, error-free, and secure payment system are all extremely important. The end user must be enticed to buy, and be able to buy very easily. The payment must be processed efficiently, and shipment coordinated. All aspects of the process must be seamless to ensure your new customer comes back again and again.

With this ever emerging technology, your company can succeed online. With a little SEO, online marketing, and a strong web design and shopping cart, you'll have a better chance for sales, and growth in this online marketplace.

Be Online, Be Marketed

When this year’s Super Bowl was approaching I realized one thing. I don’t have a T.V. how am I going to watch it? After calling around I discovered most of my friends didn’t own TV’s either. Although my friends like sports they were more interested in watching the several million dollar commercials than the game. Then after the Super Bowl they watched the same commercials online and never saw them on TV again.

People are starting to tune out the usual suspects of advertising and promotion. They don’t really register the billboards on the highway and they change the station when commercials come on. The importance of putting yourself out there on the internet is becoming more crucial. People have adopted an entire new way of being since the emergence of the internet. They shop, do research, communicate, watch shows and even have fantasy avatars in fantasy worlds online. The point is if you want to get noticed and stay in touch with the world you’ve got to make yourself known online.

Here are a few tips on how to do that:

Tip #1: Start blogging. People are always looking for information on the internet and usually the best resource for something comes from word of mouth. People will respond to your blogs with tips to help you.

Tip #2: Return the favor. Go to other people’s blogs and comment on their posts as well.

Tip #3: Create your own website. Market yourself by creating a page about yourself. Then link your page to your blog.

Tip #4: Be Trendy. Staying on top of current trends and blogging about them will drastically increase interest in your blogs.

Tip #5: Network. The bigger and more diverse your network, the more credible better your flow of communication of information.

I hope these tips help you market yourself in an ever changing world.

Word Of Mouth Marketing

Word of mouth is simply discussion between friends, family, or acquaintances about a product or service that they have had an experience with. It is the basic evaluation and feedback between people concerning a certain product, brand, or service. Years ago, it was a simple complaint or praise between friends over a card game. One person’s good or bad experience didn’t really have an effect on a company.

Overtime, with the evolution of technology, word of mouth has evolved into much further reaching praise or criticism that can have a dramatic effect on a company’s success and business. With the help of the Internet, blogs, pictures, forums, chats, and other sources of cyber interaction, a company and their products can be widely known and therefore, used, by many with simple word of mouth marketing.

By analyzing what keywords are best for your company and products, we can help spread awareness and spark discussion. By using search engine optimization techniques, coupled with improving the credibility of your site you can help improve your rankings and awareness of your products and brand. You and your company are the experts in your field and word of mouth marketing is a good path to take to ensure that others see it the same way. Accomplishing this will have users turning to you for information and answers to their questions.

Here at Epsori, we specialize in word of mouth marketing and can help you launch your own effort in this field. We can help you optimize word of mouth marketing for your business. We use analytical tools and reports to find out what is exactly the right thing for you. We work to meet each company’s specific needs and goals by using tactics and tracking specific to each one. Whether you are an established company or a company that is trying to get on the map with their competitors, we can help with your marketing needs.

Bettering Your Search Engine Optimization

Having an effective Search Engine Optimization (SEO) is very important for the vitality of your website, and in turn, your business. There are a few different ways that a person can find your website. One way is an organic search, which is when someone enters a search on a search engine for something and your site appears in the search results without any sponsorship. If you are a new site, this can often take time to accomplish. You can also pay extra to be a sponsored link on search engines so when a person makes a relevant search you are automatically at the top or to the side of the search in the designated sponsored link area.

The first thing that you should do is make sure that your relevant key words are in your title tag on your home page so that it is easy for users and search engines to find. It is also good to put in some significant details of your business in the title tag such as the location of your business, if relevant, and some main services that you offer. You also want to make sure that they are placed in your site map as well. In addition, you want to focus on what you are selling and what your goals are for your site when choosing your key words that you will be using.

It is important to remember that a person can enter your site on any of your pages; not just your home page. Consider making unique title tags for each of your pages on your website; this will help your search engine optimization. Do not make your title tags too long and only use words that are relevant to that particular page of your site. Be sure to utilize your meta tags when writing your description of your site and the different pages. This is important because Google and other search engines may use this in the search engine results to showcase what your site is all about.

You can set up tractable URLs to inform you of how people reached your site and if a person entered your website address directly into the URL box. It is smart to create “friendly” URLs that a person may be able to recite from memory and link to your content. This also helps with the organization of your site and the documents on your site. If people want to link your information and the URL is not friendly, it could lead to that person leaving out part of the URL and having broken links. Lastly, it is important to remember that a URL that is linked to a document on your site is displayed in searches, which is another good reason to have a “friendly” URL.

If you would like further information, feel free to give us a call at Epsori. We are here to answer any of your SEO questions.